Courageous Leadership recognizes the importance of comprehensive, strategic solutions for organizations who are serious about deep change and profound success. For this reason, we have developed our Four Avenues for Success methodology:




– TELL –

Pursuing excellence in any one of these areas is of great benefit to an organization, but it is only when the strategy is met with essential talent, continuous development, and a committed workforce that the best things can be achieved. For this reason, Courageous Leadership is partnered with industry leaders in recruitment, development, and branding to provide complete solutions for our clients.

TRUTH: Before engaging the other T’s of Talent, Training, and Tell, our first engagements with clients address Truth. One unique trait of Courageous Leadership’s approach to organizational consulting is we first work with leadership to understand and define the “ideal state” of the organization before auditing the current state of the business. We cannot adequately understand data around the present situation without interpreting it into the greater picture of what the organization is committed to being for the future.

Once we have a sufficient understanding of the “ideal state,” we can begin to define what metrics need to be used in an audit of current performance and marketplace position. While this list is not exhaustive, we may measure: financial performance, process times, development initiatives, customer satisfaction, etc. Because we are interested in both what a company is doing and what the results are, our measurements always include a good ratio of lead indicators to lag indicators. We use lead indicators to measure inputs (i.e. hours spent on employee development) and lag indicators to measure outputs (i.e. profitability and employee satisfaction). Because lead indicators are predictive, they are not 100% defining of the future, so we use lag indicators to validate our clients are achieving the results they need.

TALENT: After we understand the preferred future, the current state, and have co-created an action plan with our client, Courageous Leadership engages our second Avenue for Success: Talent. Because our action plan is system wide, it’s essential our clients have people with both the necessary competencies and commitment throughout the organization. Our first step is to provide an analysis of talent within the organization and make recommendations for current and future needs. Courageous Leadership will assist our clients in both the acquisition and the onboarding of needed talent. Recognizing business realities and needs are regularly changing, Courageous Leadership, along with our partners, is committed to resourcing our clients with the top talent available to achieve strategic objectives. Because customer demands continue to be on the rise, it’s critical that companies take steps to ensure today’s workforce is capable of meeting future demands.

TRAINING: As we work to ensure the organization has the right people in the right positions, we begin building our third Avenue for Success: Training. Because the most valuable asset of organizations is their employees’ actions, Courageous Leadership is committed to providing assistance in developing relevant training initiatives for all of our clients. To this end, our Associates have a wide range of experiential expertise which includes: lean manufacturing, nonprofit leadership, working with multinational corporations at all levels, entrepreneurial/small business development, education, etc. We also work with organizational leadership to develop standardized processes that will lessen the burden of development programs on HR and managers while also heightening the effectiveness of these initiatives. Through our Talent Management System, we can provide an e-platform that will assign, track, and supply necessary training to individual employees based on job code, business function, managing supervisor, etc. Among other features, this software can also track and alert employees around certifications, manage and standardize employee evaluations and development initiatives, provide a platform for e-learning, assist with succession planning, etc.

TELL: Recognizing employees are only engaged in a development initiative so far as they understand its value, our fourth Avenue for Success, Tell, seeks to address that very issue. Whether there is a new culture initiative seeking to address employee engagement, an HR program for employee wellness, or any other project relevant to business success, the most successful companies always know how to communicate information to their employees in effective ways. To satisfy this need, Courageous Leadership engages top talent in marketing, photography, filmography, and graphic design to provide our clients with complete solutions for their communications needs. The best ideas can fail without proper messaging, so we work with our clients to ensure our comprehensive solution engages and inspires their workforce in meaningful ways.



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Location 1: 104 Trade Street, Suite I, Greer, SC 29651

Location 2: Holland, MI 49423